OVERVIEW
Using our hometown love of Nashville and our travel expertise we compiled a diverse list of sights and experiences to inspire our users to take a trip to Music City. These selections were showcased on the microsite which allowed people dreaming of a trip to Nashville the chance to create their own 'playlist’ and take it for a video test drive. Inspired by short videos and blurbs of content on all that Music City has to offer, the user could assemble an itinerary to their liking. Users ‘playlists’ were shareable on socials and could be integrated into their Lonely Planet profiles for future trip planning.
MY ROLE
Lead Designer
Research
Wireframing
Interaction
Visual design
User testing
