OVERVIEW
Lonely Planet teamed up with Ford to promote the release of their all-new Ford Explorer. We looked into the tangible feeling of possibility around every corner and created a campaign that would promote that sense of discovery.
As a team, we harnessed every aspect of our talents including inspiring travel choices, world-class design and production, a knack for storytelling, engaging video content and mural placements across the country to align with the campaign.
This microsite serves as the heartbeat of the campaign, pulling together all facets into one digestible piece for our audience to discover and explore lesser knows sights in well known cities.
MY ROLE
Lead Designer
UX/UI
Wireframing
Interaction
Concept development
WIREFRAMES
FINAL PRODUCT
(Los Angeles view)
DETAILS
Landing / Initial scroll
Carousel
MURALS
